Here are 10 of the most common organic-SEO myths:
Myth 1: You should submit your URLs to search engines. This may have helped once upon a time, but it's been at least 5 or 6 years since that's been necessary.
Myth 2: You need a Google Sitemap. If your site was built correctly, i.e., it's crawler-friendly, you certainly don't need a Google Sitemap. It won't hurt you to have one, and you may be interested in Google's other Webmaster Central Tools, but having a Google Sitemap isn't going to get you ranked better.
Myth 3: You need to update your site frequently. Frequent updates to your pages may increase the search engine crawl rate, but it won't increase your rankings. If your site doesn't need to change, don't change it just because you think the search engines will like it better. They won't. In fact, some of the highest ranking sites in Google haven't been touched in years.
Myth 4: PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down; the other half believe they will bring them up. That alone should tell you that neither is true!
Myth 5: Your site will be banned if you ignore Google's guidelines. There's nothing in Google's webmaster guidelines that isn't common sense. You can read them if you'd like, but it's not mandatory in order to be an SEO. Just don't do anything strictly for search engines that you wouldn't do anyway, and you'll be fine. That said, the Google guidelines are much better than they used to be, and may even provide you with a few good tidbits of advice.
Myth 6: Your site will be banned if you buy links. This one does have some roots in reality, as Google (specifically Matt Cutts) likes to scare people about this. They rightly don't want to count paid links as votes for a page if they can figure out that they are paid, but they often can't. Even if they do figure it out, they simply won't count them. It would be foolish of them to ban entire sites because they buy advertising on other sites.
Myth 7: H1 (or any header tags) must be used for high rankings. There's very little (if any) evidence to suggest that keywords in H tags actually affect rankings, yet this myth continues to proliferate. My own tests don't seem to show them making a difference, although it's difficult to know for sure. Use H tags if it works with your design or content management system, and don't if it doesn't. It's doubtful you'll find it makes a difference one way or the other.
Myth 8: Words in your meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were NOT already on the page, not the opposite! Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.
Myth 9: SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late '90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimal number. It's simply a good amount to be able to write a nice page of marketing copy that can be optimized for 3-5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need to use to say what you need to say.
Myth 10: You need to optimize for the long tail. No, you don't. By their very nature, long-tail keyword phrases are uncompetitive; meaning that not many pages are using those words, and not that many people are searching for them in the engines. Because of this, ranking for long-tail keywords is easy...simply include them somewhere in a blog post or an article, and you'll rank for them. But that's not optimization.
Before you go spreading these myths or any other SEO info that you believe is true, test it many times on many sites. Even if it appears to work, keep in mind that it may not always work, or that there could be other factors involved.
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Tuesday, June 17, 2008
Friday, November 23, 2007
Is Auto Financing the Best Investment?
Buying a truck is an awfully serious decision, second only in price the purchase of a house. Even a decent pre-owned vehicle in modern times will cost one close to $20,000. And, for a more expensive model one can just as readily get for two or three times that amount. So, the selection to pay for an automobile is a very less than negligible one which could qualify for much thought and preparation, if for no other excuse than its high price tag.
While certainly obtaining an auto loan enables one to drive the truck of one's wishes, is it really in one's most optimal financial concerns to invest in a new vehicle? Traditionally, for the majority Americans, the answer is no. Let me illustrate why.
The exact time one drives your brand new vehicle off of the car lot; it has lowered its value. What this means know is that you are then in a hole where one owes more on the automobile than it is really worth if one were to resell it. This circumstance is considered as being “upside-down” on your auto loan.
The greatest dilemmas with being upside-down on your truck loan are what occurs if you desire to sell this automobile at some point or if one is in a terrible accident which totals out your truck.
If you want to sell a vehicle which you owe more toward than it is worth, then you are having to pay the remaining balance at the time it is sold. Thus, if you find yourself low on cash, selling one's vehicle won’t be a choice unless you are able pay this difference to the loan company concurrently.
If you should happen to be in an accident which destroys one's financed car, the insurance company will compensate the current value of the automobile to your loan company. If you owe more cash than the auto is valued at the moment of the crash, then you will still owe the remaining balance to the lender.
An additional facet that should be clear to you is the promptly advancing cost of living, and the side effects it has on the items households can manage these days. The common American household has a home loan to pay, children to take care of, and all of the costs of living to pay for every month. By getting and additional truck loan, they add to their monthly burdens, an auto payment. And, along with the car payment itself, there is the additional cost of collision and comprehensive car insurance which will be required by the lender to cover the car in case of a car crash or other manifestation of repair. These two expenses make it harder and harder for the average family to live healthy and stress free each month. Without the addition of the truck payment and the mandatory insurance payment, the family would have more disposable cash every month to save and invest for various immediate needs.
As one can figure, financing a vehicle with an auto loan has various contradictory aftereffects on contemporary households. In many situations, a wiser choice would be to buy a used car with cash, or possibly save up and buy a brand new automobile with either cash or with a somewhat great down-payment. By doing this, you can dodge from ever becoming upside-down on the loan and insure that you could always sell the auto if it is needed.
While certainly obtaining an auto loan enables one to drive the truck of one's wishes, is it really in one's most optimal financial concerns to invest in a new vehicle? Traditionally, for the majority Americans, the answer is no. Let me illustrate why.
The exact time one drives your brand new vehicle off of the car lot; it has lowered its value. What this means know is that you are then in a hole where one owes more on the automobile than it is really worth if one were to resell it. This circumstance is considered as being “upside-down” on your auto loan.
The greatest dilemmas with being upside-down on your truck loan are what occurs if you desire to sell this automobile at some point or if one is in a terrible accident which totals out your truck.
If you want to sell a vehicle which you owe more toward than it is worth, then you are having to pay the remaining balance at the time it is sold. Thus, if you find yourself low on cash, selling one's vehicle won’t be a choice unless you are able pay this difference to the loan company concurrently.
If you should happen to be in an accident which destroys one's financed car, the insurance company will compensate the current value of the automobile to your loan company. If you owe more cash than the auto is valued at the moment of the crash, then you will still owe the remaining balance to the lender.
An additional facet that should be clear to you is the promptly advancing cost of living, and the side effects it has on the items households can manage these days. The common American household has a home loan to pay, children to take care of, and all of the costs of living to pay for every month. By getting and additional truck loan, they add to their monthly burdens, an auto payment. And, along with the car payment itself, there is the additional cost of collision and comprehensive car insurance which will be required by the lender to cover the car in case of a car crash or other manifestation of repair. These two expenses make it harder and harder for the average family to live healthy and stress free each month. Without the addition of the truck payment and the mandatory insurance payment, the family would have more disposable cash every month to save and invest for various immediate needs.
As one can figure, financing a vehicle with an auto loan has various contradictory aftereffects on contemporary households. In many situations, a wiser choice would be to buy a used car with cash, or possibly save up and buy a brand new automobile with either cash or with a somewhat great down-payment. By doing this, you can dodge from ever becoming upside-down on the loan and insure that you could always sell the auto if it is needed.
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